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Senior Health Products - Medicare Supplements and More
grew up in direct marketing and Medicare supplements are perhaps the quintessential direct marketing product ... problems are inevitable and we know that health care costs for seniors are much higher than the commercial ...- Authors: H Lund
- Date: Apr 1995
- Competency: External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Public Policy; Social Insurance>Medicare
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Marketing Arrangements With Financial Institutions
the shelf. And Toni was a big player in the health care market. Toni took the product off the shelf, repackaged ... while we had done a little bit of dabbling in direct response insurance products, we realized that ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance